COVID-19 has definitely left a massive impact on the world. For the online world, there’s been something of an upheaval recently.
The days of an online business being a helpful side feature are gone now. Your website is now the main point of contact for 80% or more of your customer base. That number will grow and develop as more people get online.
In the wake of COVID-19, businesses have had to change the way that they work in order to capitalise on the sudden surge of people taking to the Internet to shop and live.
Thankfully, there are some strategies to optimise your website for a COVID-19 world, so let’s take a look at them together.
Performance Overviews
Kicking off the list is something which every business should do regularly anyway, and that is get a performance review from somewhere like Google analytics.
A performance overview will give you a lot of key information about how you can begin to optimise your website for COVID-19 practices. You will learn which pages are most popular, which pages could do with a refresh, how well your site is doing overall, how optimised it is in terms of keywords.
Basically, you need to make sure that you know how well your website is performing at the minute before you can make changes to improve it.
Start Adding Social Media Platforms
A couple of years ago, a lot of people underestimated the value of social media, and ultimately they wound up falling behind. There is no doubt that social media is one of the most valuable resources that you can have, and the best part is, in most cases it is absolutely free to sign up.
Social media takes your existing reach and exponentially increases it. Theoretically, social media platforms can connect you with customers from all over the world. The number of people who can develop an interest in your brand, your products, and your values is astounding.
Social media is a tool for people to use, because at the end of the day, we’re all going online. Everyone is curious about what’s going on, and to be able to connect with people in that informal setting will be a goldmine for you.
Search Engine Optimisation
Search engine optimization is something that you should be doing all the time. It has long-term benefits as well as short-term ones, and helps you to optimise your website for COVID-19 world.
Everything that you do for search engine optimization is an investment. Working out what keywords to use, weaving them into organic content, and making sure that you rank higher on search engines is an investment.
This particular investment really will pay dividends in later life. You will be able to see increased traffic to the website if you are ranking higher. Google can help you with this, but alternatively, I can provide assistance, all you need to do is get in touch with me using the contact segment of the website.